Top 5 Beauty Retail Apps on Android in Netherlands: Q1 2024

In the first quarter of 2024, the top beauty retail apps in the Netherlands experienced notable trends in downloads and active user engagement on the Android platform. Here’s a closer look at the performance of these leading apps.

Douglas – Parfüm & Kosmetik saw a fluctuating pattern in weekly downloads, starting the quarter with approximately 2.4K downloads and ending with around 2.1K by the end of March. The app's highest weekly downloads peaked at 2.4K in the week of February 26. Meanwhile, weekly active users showed a slight increase from 10.6K at the start of January to 10.3K by the end of March.

Notino: perfumes and cosmetics experienced a varied trend in weekly downloads, beginning with 277 downloads and seeing a peak of 934 downloads in the week of March 4. Active users also showed an upward trend, starting from 1.7K and reaching a high of 2.7K in the same week. However, there was a slight decline to 1.7K by the end of March.

LOOKFANTASTIC -Beauty Shopping had relatively steady weekly downloads, starting at 168 and ending at 241 by the last week of March. The app maintained a consistent number of active users, beginning at 2.9K and ending at 2.9K, with a slight dip mid-quarter.

CHARLOTTE TILBURY showed modest weekly downloads, starting with 68 and seeing a peak of 158 downloads in the last week of February. Active users reflected a steady increase from 169 at the beginning of January to 245 by the end of March.

Lush Fresh Handmade Cosmetics had a gradual increase in weekly downloads, starting with 134 and peaking at 173 in mid-March. Active users also showed a similar trend, beginning at 164 and reaching 173 by mid-March, though there was a slight dip to 134 by the end of the quarter.

For more detailed insights and data, visit Sensor Tower.